Problem: Veet needed to resonate with a younger, hipper crowd and shed their old persona.
Brief: Create social media content calendars with a fresh look and brand new tone of voice that will stand out in a newsfeed.
Idea: Forget tips to feel hot, let's empower women and make them feel good about themselves from the inside out.
Results: A massive increase in engagement and thousands of new followers.
Role: concept, copywriter