Freelance copywriter/associate creative director/creative director
01.14 — present
Helped win new business, rebrand legacy accounts, created digital, print and social executions, including viral TikTok campaigns.
Clients: L'Oréal, Hanes, Always, Women’s Rogaine, GMC, PNC Bank, FitVine Wine, Enterprise Rent-A-Car, Fanta, ZzzQuil, Align, Dove, Crumbl, Nova Nordisk
Weber Shandwick; associate creative director
05.22 — 02.24
Led creative teams through the ideation and execution of organic, paid and earned social campaigns.
Clients: Chevrolet, GM
Group SJR; associate creative director
06. 18 — 01.21
Oversaw, created and helped define social tone and presence across all platforms. Conceived, sold in and brought to life social-first campaigns.
Clients: ExxonMobil, Twitter, Spotify, Aetna
Porter Novelli; freelance senior copywriter
07. 17 — 06.18
Generated and presented traditional, social, stunt and experiential concepts.
Clients: Panasonic, T-Mobile, CARE
Edelman; senior copywriter
07. 15 — 07. 17
Wrote and owned all social copy for daily content calendars and campaigns, along with digital, OOH and print.
Clients: Comcast, Girl Rising, iRobot, eBay
360i; senior copywriter
10. 14 — 06. 15
Wrote, presented and brought to life social and digital concepts. Helped co-create new tone of voice for Fisher-Price's social channels.
Clients: Fisher-Price, Nestle Waters, Enterprise, Coffee-Mate
iris worldwide; copywriter
02. 13 — 06. 14
Wrote, presented and brought to life social and digital concepts.
Clients: Air Wick, Veet, Durex, Finish Dishwashing, Rimmel London
OKmagazine.com; web editor
04. 12 — 11. 12
Pitched and wrote content on breaking entertainment and celebrity news
Freelance writer
12.08 — present
Clients: New York magazine, YourTango.com, The Date Report, Anythinghollywood.com, LADYGUNN, The Frisky
EDUCATION
Virginia Commonwealth University Richmond, VA
Bachelor of Science at the School of Mass Communications, News-editorial track; Minor in psychology
AWARDS
Webby Award | Duet With Chevy|Auto + Auto Services |People’s Voice Winner Shorty Awards | Duet With Chevy | Auto, Contest or Promotion | Finalist D&AD Impact | ‘62 Million Girls’ | Education Category | Wooden Pencil
The One Show | ‘62 Million Girls’ | Non-profit Branded Social | Merit
Shorty | ‘62 Million Girls’ | Best in Non-Profit, Best Use of Hashtag. Content Marketing Awards |School of ExxonMobil |Best Short Form Video Finalist